Too Late My Assโข Presents
21 Days.
New
Identity.
You already know something has to change.
21 days of neuroscience-backed, mildly aggressive tasks designed to break up the safe life you've been sleepwalking through, and start the one you actually want.
Free Registration
Join the
Challenge. Free.
The 44-page workbook, 21 daily audio episodes and a private community. Day 1 lands the morning after you join.
No credit card ยท No fluff ยท Leave any time
"The single greatest mistake you can make after 50 is confusing comfort with happiness. That cozy little rut you're in? That's where dreams go to rot."
What You Get
Everything you need to
dismantle the old life.
All of it. Free. No catch. The only requirement is showing up.
The 44-Page Workbook
Every task, the science behind it and the identity statement that goes with it. All 21 days in one PDF you can print or write on.
Daily Podcast Episodes
A short audio for each day. Listen while the coffee brews. The task, and why it matters.
21 Daily Email Nudges
One email every morning with the day's task and the link to its audio. You won't forget. We won't let you.
Private Challenge Community
Post your evidence, watch other people do theirs, and find your people inside the TLMA Facebook group.
The Full 21-Day Mandate
Every single day.
Every single task.
Decapitating the Past
The Public Defiance
The Power Play
Who This Is For
This challenge is not for everyone.
It's for the ones who are done waiting.
The burned-out executive who knows something needs to change
The title doesn't feel like enough anymore. Your nervous system is screaming. You're right. It isn't.
The caregiver who lost themselves somewhere in the middle
You spent years showing up for everyone else. Your ambitions got filed under "someday." Someday is today.
The entrepreneur too afraid to launch
The business plan is written. The dream is clear. The action is missing. This challenge is the action.
Anyone over 50 who's been told "it's too late"
Neuroplasticity doesn't expire. The only thing that's actually too late is waiting.
Still scrolling?
That's the old you.
Your workbook is waiting. It takes 30 seconds to register.
Join Free โWho Built This
The co-founders who
refuse to play small.
Fay Chapple
Co-Founder & CEO
After 25+ years of global corporate brand building for Godiva and Unilever, Fay walked away from the corner office to build a movement for people over 50 who are done asking for permission.
Stacy Maynard
Co-Founder & COO
Stacy is the operational architect who turns vision into reality. She builds the systems, runs the implementation, and ensures every challenge experience works exactly as designed.
After Day 21
The challenge changes how you see yourself.
RISE55 is where you build on it.
Free. One task a day. You clear out the rules, the regrets and the "shoulds" that have been running your life.
Day 21. You name the thing you're going to do next and you say it out loud, where it's hard to take back.
The membership for people over 50 who want that commitment to pay. Pick an income lane, set the week on Monday, report back on Friday, with a live call every week and Stacy running the build sessions.
Start with the challenge. It's free and it stands on its own. Curious about RISE55 already? Have a look.
Questions
Yeah. We anticipated these.
You are not late.
You are right on time.
Your second act will embarrass your first. But only if you actually start it.
Start the Challenge โ#TOOLATEMYASSCHALLENGE
